Benefits to Business

• Cost Savings and Improved Profitability
  • Reducing waste, improving energy efficiency, and conserving natural resources not only helps the environment and local community, but also reduces costs and increases efficiencies that improves profitability.
  
  
• Marketing
  • Display the Travel Green Wisconsin logo in promotional materials and websites to create market distinction and attract new customers.
  • Receive website listings on the Department of Tourism’s website and Travel Green Wisconsin website.
  • Receive media attention.
  
  
• Educational
  • Attend workshops and training sessions to learn more about sustainable business practices.
  • Receive technical assistance and resources to help with certification and program implementation.
  
  
• Networking
  • Learn best practices and share ideas with other Travel Green Wisconsin certified tourism businesses.

Benefits to Customers

• Travelers will be able to easily identify Travel Green Wisconsin businesses that are committed to achieving environmental, social, and economic sustainability.
• Travelers will feel good about supporting a business that has a reduced impact on the environment and will spread the word about their experiences.

Benefits to Environment

• Reduce waste
• Conserve energy, water, and other natural resources
• Improve air quality
• Protect wildlife and land
• Reduce greenhouse gas emissions

Benefits to Local Communities

• Travel Green Wisconsin businesses provide employment opportunities and support for local products and services